Offered autumn or spring. Research cases in auditing and coverage of contemporary topics in auditing, typically including attestation standards, other reports and services, legal and ethical environment, and fraud detection. A study of fraud motivations, techniques, prevention, and detection. Legal issues from the common law and appropriate statutes applicable to the public practice of accounting.
Focuses on sustainable product design and enterprise plan development; uses extreme resource constrained contexts to learn about bottom-up immersion and design for any context; virtual immersion in subsistence contexts; emersion of principles for business, design, and engineering; idea generation and evaluation by groups of business, engineering, design and other students; optional international field trips.
Detailed review of approaches to marketing theory. Specific emphasis on understanding the development of marketing theory and current trends in marketing thought. By a comprehensive review of selected literature, the student will be prepared to interpret and conduct research in marketing.
This course provides students with a clear conceptual understanding of the opportunities and challenges involved with international business transactions. Young managers face a diverse set of circumstances when they engage in cross-border business trade and foreign direct investment as opposed to purely domestic business: Accordingly, we will attempt to analyze these issues, make sense of the fundamental forces behind these dynamics, and understand their managerial implications.
MSM student or consent of instructor. Seminar on topics associated with the development of marketing theory. Topics may vary from year to year, and include classics in marketing exchange, Badm 590 case 2 write up, and thought as well as current research frontiers involving product usage, market definition, data base modeling, and pricing.
May be repeated to a maximum of 8 hours. Students may take multiple topics under the course designation, but can only take each topic once for credit towards degree requirements.
Advanced doctoral level seminar which critically examines the relevance of behavioral and social constructs for generating consumer behavior theories. Seminar in model building as a tool for research in marketing. Application of the mathematics of optimization, dynamics, linear algebra and games to marketing topics including consumer choice, retailing, price promotions, advertising, personal selling, positioning, new product diffusion.
Research project using marketing models required. This course provides the opportunity to listen to, discuss, and present on ideas and technologies which are expected to affect our lives in the near future. Activities include seminars and professional development activities, corporate visits, and presentations by researchers who work on the cutting edge of technology.
May be repeated in separate terms up to 2 credit hours. Develops concepts and techniques critical for formulating competitive strategy in a variety of business environments. Focuses on analyzing the structure of industries, the evolution of this structure, the pattern of interaction among competitors, and the competitive position and advantage of firms in the industry.
Technological change is a fundamental challenge and opportunity for business leaders in the modern economy. This course deals with concepts and analytical frameworks for strategizing and managing in an environment of technological upheaval and constant innovation.
Broadly, students are exposed to ideas about how firms create value through new technologies, and how they in turn capture some of that value to make profits.
Specific topics include sources and patterns of innovation, business models, first mover advantages, barriers to imitation, technology commercialization modes, network effects and standards competition, creative destruction and technological disruption, alliances and collaboration, and strategic renewal.
The course aims to impart the strategic toolkits and skills required to manage dynamic technology-intensive businesses. Policy construction and planning of policy implementation at the executive level; case studies of company-wide situations from the management point of view; and integration and application of material from previous courses.
Seminars on topics in the development of strategic management theory.
Classics in Strategic Management explores the historical development of the foundational literature of strategic management ; and Theory Development and Assessment in Strategic Management focuses on the process of conducting and critiquing research in the field.Cross-Listed Only Faculty Load Caine Center Administration Statistics Naval Science Materials/IMAP Officer Education-Army District I Science WWAMI No College Designated.
Section I Haier: Global strategy analysis Haier Group was the largest home appliance maker in China, holding approximately 30% of the “white goods” sector; globally, Haier was ranked third. They were the second-largest refrigerator manufacturer in the world, and had a growing presence in the “black goods” sector.
With current domestic market %(40). Feb 17, · BADM Case 2 Write Up Essay as much free cash flows, then the company needs to increase revenue and reduce cost. Then going back to operational level, IC will detect the level 0 to level 4 business processes. Page 1.
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