Find a way to stand out:
Write the way you talk—in plain English.
You also want to be open about your credentials—this is no time for modesty! Your readers are looking for a reason to turn to you over your competitors, so you need to sell your accolades with no holds barred. List your relevant achievements and tell your customers exactly why you're the best person for the job.
But as you try to do all of this, remember to keep it short. While it's important to impress your readers with your merits, nobody likes a narcissist or a never ending ramble.
And, you may be surprised to hear this, but it might also not be the place to share your company's longwinded professional history. Some companies thrive on tales of their long lineage—fine Scotch distilleries or upscale clothing companies, for example.
This is a common mistake—so much so, that some companies even neglect to address their customers' problems or include anything like a call to action, because they're so absorbed in their personal narrative. The bottom line is There're two important factors, when keeping your message relevant and to the point: Your unique selling points are what help you drive leads—they're the little details that set you apart from your competitors and make you the single, best solution your readers could have stumbled upon.
Highlight these points—your readers want to hear them! And, of course, knowing your audience is key to any piece of content you publish—so don't lose that target just because you're writing "About Me" page.
Address your audience and explain why you and your mission are so important to them. Before we move on to our last tip. Want some handy Blogging Guide to help you plan all of this out? It sounds nuts, but your customers are looking to see themselves in your mission statement—they want to understand what kind of problems you solve and how they fit into the solutions you offer.
When they click your About page, they're usually not after your entire back story, what they really want is to know what you have to offer them. They want to know how you can solve their problems. Your customers are also looking for you to anticipate and address any objections they might have.
Maybe they're not convinced that your product is the best fit, or maybe they wonder if a competitor—another blog, perhaps? The last thing you want is for those problems to remain unresolved when they leave. There's multiple solutions for this—your credentials might put their mind at ease, or perhaps a story of your greatest success builds their confidence.
Others might be inspired by the user testimonials I mentioned earlier.
In my case, I list off my experience and then drop a line for my readers to contact me with any questions I might have missed—it's a simple option, but surprisingly effective! Final Thoughts The last, and final trick is to wrap all of these elements up into a simple, minimalist About page—your readers don't want to wade through a wall of text just to learn your mission statement.
Well, again, there's no one strategy, but when I write my "About Me" pages, I like to address three simple questions: My About me page needs to tell my readers who I am, and why that matters. When people see that I have years of experience, or that I juggle numerous blogs and hundreds of thousands of visitors, it translates into more credibility with my readers, and thus more stock in my advice.
It's super important that my About page tells my readers exactly what I'm about. This is my call to action—offering to help my readers break into the blogosphere and start writing like a pro. I want my readers to understand my stake in this process, and understand that I kicked off StartBloggingOnline.
How to Write a Travel BlogGet ‘em in quick and make ‘em care. In travel narrative, it’s easy to start at the beginning and go from there, but sometimes the beginning is leslutinsduphoenix.com a voice. There’s nothing more boring that a play-by-play of someone else’s vacation. But don’t ignore other people’s voices. You travel to see new places and meet new people, right? Avoid clichés. Is the view from your balcony in Hawaii "postcard perfect? Be a photo editor. You took a million pictures and Instagrammed the heck out of them. (2 more items). Travel writing is the epitome of written work on travel. It can either be an article or a book. It is honed to perfection in literary sense, has narrative drive, and a good . Take a look at this post and let these fantastic About pages of female bloggers inspire you to write an awesome ABOUT page. 17 Fabulous About Me Pages By Female Bloggers. By Pauline Cabrera Apr for one, have a reputation for paying close attention to minor details when it comes to their blogs, most especially, their “About Me.
If you want some more advice, I'm a big fan of Rachel MacDonald 's and Eric Siu 's articles on writing compelling About pages, along with this Blog Tyrant list that runs through some excellent examples.
So how does your About page stack up? Do you have any favorite websites, with features that I missed? Let me know in the comments below!Learn to write a compelling About Me page for your blog to establish who you are as a blogger and to get readers interested and coming back for more.
So, before you start writing your About Page, get clear on what it is that makes your blog useful to your readers and who your blog is intended for. (Psst I’ve got a free worksheet at the bottom of this post, to help you answer this question).
Take a look at this post and let these fantastic About pages of female bloggers inspire you to write an awesome ABOUT page.
17 Fabulous About Me Pages By Female Bloggers. By Pauline Cabrera Apr for one, have a reputation for paying close attention to minor details when it comes to their blogs, most especially, their “About Me. Travel writing is the epitome of written work on travel.
It can either be an article or a book.
It is honed to perfection in literary sense, has narrative drive, and a good . “About Me” pages have a unique way of engaging and informing your visitors. This is because they do so in a more personal manner. And, unlike other pages, this page speaks volumes about the whole blog itself as well as the blogger who runs it.
I have personally gathered some of the best About page that will inspire you to write a better bio on your blogging site, portfolio or website. Check 'em out!
Check 'em out! Related read: Create an interesting "about me" page for your blog.